16 Ways to Give Your Prospects a Great Web Site Experience
Web sites should be designed to facilitate and encourage efficient and effective human-computer interactions.
Designers should make every attempt to reduce the user’s workload by taking advantage of the computer’s capabilities. Your web site prospects will make the best use of you site when information is displayed in a directly usable format and content organization is highly intuitive.
Prospects also benefit from task sequences that are consistent with how they typically do their work, that do not require them to remember information for more than a few seconds, that have terminology that is readily understandable, and that do not overload them with information.
Your site visitors should not be required to wait for more than a few seconds for a page to load, and while waiting, they should be supplied with appropriate feedback. Prospects should be easily able to print information.
In addition, designers should never ‘push’ unsolicited windows or graphics to users.
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There are several usability issues, methods, and procedures that you need to consider when designing and developing new business web sites, regardless if you hire a professional for the design or attempt to build the site yourself.
All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads, and other promotional material.
When it comes right down to brass tacks, I would say every Internet business owner should consider herself or himself an information publisher.
We are continuing our discussion of the fear of Internet selling. You see, many would-be entrepreneurs have extreme fear of offering products and services online to potential customers.
There are a lot, and I really mean A LOT, of entrepreneurs that have a fear of offering products for sale online.
Online business is a game of sorts. You are competing against others in your niche for customers and their dollars.
My guess is ... most entrepreneurs don't go into solo business with the exit door in mind.
Often business owners unknowingly leave good potential customers turned away at their front door!
One of the "tricks" of search engine optimization has to do with the way images are treated.
