Can You Prevent or Avoid Fraud in your Business?
The type of fraud I'm referring to is credit card or payment fraud as opposed to things like embezzling, tax evasion, or product scams.
The Internet presents a special environment for payment fraud because transactions take place all over the globe often without one or even two parties being physically present to inspect or insure that everything happens as it should.
Anonymity enables dishonest people to become bold and brazen.
Credit card numbers and individual identities are stolen everyday by the unscrupulous.
Web sites and shopping carts are hacked in every industry.
Abuse of the payment system is commonplace nowadays.
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Who hasn't received a mailer that included an offer to purchase a product or try a service with the stipulation that all you have to do in order to activate the offer is peel off a pre-printed label and stick it in the box marked "I ACCEPT" and then send it off in the mail?
Often a web site privacy policy is overlooked, thrown together in haste, or altogether omitted as the site owner is anxious to move on to more glamorous and creative aspects of developing a business home on the Internet.
One of the most overlooked steps in web site publishing, product creation, and article writing is the "chore" of first doing market research.
Yes, bumper stickers have been in use for a very long time. In fact, they continue to be an excellent strategy for small business because the cost of employ this strategy is minimal but the exposure it can give your business can be great!
Today's post is a bit of rambling about a principle that all of us seek and can, at least to some degree realize, regardless of how our business endeavers pan out.
Buyer beware! Many a novice business owner has charged into the pay per click advertising world (PPC, for short) with high expectations of mega targeted traffic at small cost and come away with an empty wallet, few or no sales, and a vow never to waste money again in that arena!
The folks over at the 
Of all the tricks and strategies that direct marketing professionals have devised over the years to increase sales and push prospects to take action at crunch time, maybe the ultimate trick is employing the "scarcity" factor to a product or service.
Like most new and innovative things, Internet business for many people seems to be nothing more than a fad, a fancy, a fleeting hot topic that will soon cool off and die in obscurity.
