Business Alone

You have heard many times that keeping customers and web site visitors on your site and coming back for more should be one of the top priorities of every online solo business owner.

There are a number of reasons for doing this - one of the most important is that the cost of finding new customers is typically higher than the cost of retaining current customers.

There are other reasons as well. Today we're going to look at just what the business owner can do to keep his paying customers coming back for more!

Regardless of the niche you are in, developing your web site and business philosophy so that you keep this simple principle at the forefront of your execution will pay you great dividends over the course of your business life.

Here are seven top ways to hold on to your customers:

In our previous discussion, we talked about seven ways to best retain your loyal customers.

I'd like to continue that discussion today with seven additional things you can do in your business to make your web site "sticky" (as in hard to let go of) and to keep your prospects and buying customers happy with your business to the point they want to continue their relationship with you.

When you think about it, online customers has a nearly unlimited choice of options in almost ever niche. For you to gain a paying customer and then let that person "go" because their is nothing new or exciting at your site, is not a smart strategy.

It's much better to actually focus on the needs of your loyal and best customers, possibly even to the extent of giving new customers less attention.

Online business owners need to become familiar with the concept of "keyword research."

I will explain, in a very basic way, what keywords are, why they are so important, and how they are found and used.

Very simply, keywords are the words you use on your web site and in your marketing to let your prospects know exactly what your business is all about.

They are the words that succinctly "target" your audience.

Keywords are used so that search engines like Google, Yahoo, and MSN will understand what your business is all about so they can send you customers that are looking for what you have to offer.

From your prospect's point of view, keywords are the short phrases that they will enter into web searches in order to find what they are searching for.

Online business owners need to become familiar with the concept of "keyword research" because it will allow your business to open its doors to the specifically targeted customers that will buy what you offer.

The concept of "keywords" is a detailed and somewhat technical field, but it is one of the most important parts of every online business owner's strategy to marketing successfully.

In our previous discussion we talked about what keywords are, why they are important, and how they are found. Let's dig a little deeper now and show you how to research the keywords and phrases that are most relevant to your business.

Let's spend some time and talk about how to develop your keyword strategy.

I'll admit it . . . I'm a victim.

So are thousands of other would-be entrepreneurs that never start a business because they just can't seem to find the traction to get going.

Sure this is a big step . . . sure there are lots of reasons to begin slowly and not jump into the water that's too deep or too swift until you know how to swim.

Yes, careful planning and thoughtful mentoring will certainly increase your chances of success.

Regardless, the first step is always the hardest!

So many, many people have great difficulty in setting themselves in motion. The reasons are many, of course, but the sad truth is that many dreams fade as the morning breaks because the dreamer can't get out of bed.

Indecisiveness, over-analysis, and the fear of making the wrong move stop many people in their tracks and paralyze them from ever planting and growing their own small business idea.

I'd like to spend some time giving you what I believe are great solo business quotations. These are not my thoughts (although I wish I had the keen insight that these business savvy people express) but rather the ideas of others that are targeted to helping you in your online business.

No, most of these quotes are not specific to Internet solo business. Some were made way before the Internet was born.

But don't discount their appropriateness just because some were spoken in times long ago.

These business thoughts can help you to understand some of the timeless wisdom that other entrepreneurs have shared to help you in this day and age.

Every solo business owner knows (or should know) the needs of his business better than any other individual. The key, then, to being a smart business owner is to be able to analyze what is going on in your business and correct any deficiencies quickly.

If there was ever a more appropriate quote for a business owner than "the buck stops here" I don't know what it would be. As a solo business owner, you have the ultimate, final, and only say regarding what happens in your business.

May each of you have a wonderful Christmas Day and a very prosperous new year in 2007!

Now turn off your computer and go spend some time with your family.

We're back again reviewing some more wonderful small business advice from some of the most successful people in the business world. These are not my thoughts (although I wish I had the keen insight that these business savvy people express.)

No, most of these quotes are not specific to Internet solo business. Some were made way before the Internet was born.

But don't discount their appropriateness just because some were spoken in times long ago.

These business thoughts can help you to understand some of the timeless wisdom that other entrepreneurs have shared to help you in this day and age.

Every solo business owner knows (or should know) the needs of his business better than any other individual. The key, then, to being a smart business owner is to be able to analyze what is going on in your business and correct any deficiencies quickly.

If there was ever a more appropriate quote for a business owner than "the buck stops here" I don't know what it would be. As a solo business owner, you have the ultimate, final, and only say regarding what happens in your business.