Give me one good reason why you feel you can't compete with big business?
I know, I know - the image of the giant squashing the little guy with no effort at all can be pretty intimidating.
You wonder . . . "How can you and thousands of other small-time operators working out of a home office compete profitably in customer markets where the big boys have their products stacked high and deep and their margins honed razor thin?"
Just how do you run a bootstrap operation and attract customer interest and trust in the midst of mammoth ad campaigns, huge branding budgets, and non-stop glitzy intrusions?
The answer, of course, becomes clear when you observe big business bureaucracy, entrenchment and lack of mobility - the exact characteristics that expose goliath's vulnerabilities and the liabilities of size.
Oh yeah, the big boys have lots of challenges and built-in disadvantages that give the small time operator lots of ways to compete successfully.
Here are five of the top ten common big business drawbacks that smart home based business owners like you can quickly exploit and turn about-face to your own huge operating advantage:
1. Big business is "beholden" to shareholders, investors, lenders, and decision-makers that often know absolutely nothing about specialized markets, niche products, and consumer preferences. Business giants have to keep feeding these meddlers and often they make decisions that satisfy the bosses but are really not in the best interest of the business itself.
2. Large organizations usually group employees functionally by what they add to the business bottom line, i.e., research and development, sales, operations, technology, customer support, and on and on. Vast amounts of company effort, time, and money are spent orchestrating efficiency and harmony. You, on the other hand, perform all these functions and more without needing layers of oversight and administration.
3. Big business is over-stuffed with big financial risk, big headaches, and critically precise margins. Many millions are at stake every day as these big machines churn out profits. A few misguided decisions create enormously complex corporate problems and challenges.
4. Likewise, largeness usually implies slow operating decisions, drawn-out product development, and a snail's pace during change. You can exploit this slow speed and "churning" with your own agility, flexibility, adaptability, and quick decision-making.
5. National and global corporations, by design, strategize to dominate their market, crush the competition and play one-upmanship with the other giants in the space. You don't have to worry about such distractions when you focus on your unique, one-of-a-kind business approach and offerings. You simply focus on the advantages you have and don't try to compete head to head with the big guys!
I'll give you so more encouragement in the next post where we continue this discussion.
