The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support and advertise the business and the product.
Remember that the solo business owner is generally an independent, a free spirited thinker, one who prefers to do business alone without the constraints of employees, physical overhead, or management induced policies and rules.
This is exactly the profile of a successful blogger: one that is not shy about forming his own biases and opinions based on his life experiences and then publishing and sharing his knowledge and ideas with other like-minded nichers that hunger for the same type of information.
The blog format lends itself nicely to the busy schedule and limited time available to the solo operator.
He can log into his blog creation software online at any time, day or night, home or away and create his post, publish it, and be done with the task in a matter of minutes if he keeps the posts brief.
The blog can be served up as an "area" or page on the owner's business web site, or it can be hosted as either a sub-domain of the business site or an altogether detached and autonomous site with its own URL.
The blog of a business owner can have a number of purposes, all of which lend themselves nicely to complementing or supplementing the regular offerings of the business, whether they be products or services.
The business owner / blog author can target all these web site and traffic advantages as the purpose or reason for his blog:
1. Answer reader's questions in the niche as an "expert" or niche authority,
2. Drive traffic to the main web site upon blog post recommendations,
3. Suggest products or services that the business sells and link to their descriptions or direct sales pages,
4. Mention business events, news, product releases, special sales, etc. within the daily posts,
5. Carry advertising for the business in its banners, display ads, text linking, etc.
6. Carry affiliate sales links in the blog content as a further revenue stream,
7. Give "how to" information about the business product uses, services, policies, or the specific niche the business deals in,
8. Can generate feedback and comments from readers as the source of new product and service ideas for the business,
9. Help to humanize the business and and expose the personality of the owner so that the prospects will trust and have more confidence in the business,
10. Can be a means of giving special incentives, discounts, coupons, etc to the blog readers as a marketing strategy to sell more niche products of the main business.
I'm sure there are other advantages that I haven't mentioned. With the ease, speed, and usefulness of today's blogs, small solo info business owners would do well to get blogging as soon as possible!
