Every business owner will have his moments when all creativity and unique ideas seem to hit a lull. No matter what the owner does, he just can't come up with anything new and exciting for his customers.
It's at these times that repurposing your content may be the answer until your creative juices begin flowing again!
Here is a simple list of things you can do to get yourself going again.
1. Bring back something you've previously created. Edit the information to include updates, current views or the latest thinking on the subject. Add new light on the subject based upon your experience or newly acquired skills since the first edition was published.
2. Change the amount which you charge for the product. Sometimes increasing the price is appropriate for the "new and improved" version. A price increase is also justified as you add additional content or new bonuses to the product.
3. What about making changes to the niche or the targeted customers. Some products lend themselves to numerous niches with a few key changes made. By focusing on a different set of customers, your previous project may become a new best seller with its new customers.
4. Is it possible to change the physical characteristics of the product? These changes could be anything from adding new colors, making a "lite" version of the product, to changing packaging, adding more features, or packaging "bundles" of complimentary products.
5. Have you ever considered taking an old product, turning it around with a facelift of style, formatting, new images, new digital cover, etc, then adding expanded content to highlight the "then" versus "now" changes that can bring a project into updated status.
6. Can you contact customers that own your product and interview them for their successes with the purchases they made? You might consider making a users manual, or a compilation of "this is what our customers are doing with the product" series.
7. Would it make sense to call a number of experts in your field, record your conversations, then provide your customers with a series of "you heard it from the experts" files that you could sell or give away as bonuses for other products?
We will discuss other types of product modifications in the near future. Just remember that there are ways to still enjoy productivity when you're struggling to squeeze some creativity out of your brain!
