You know I have often commented that "you are the business." Of course I'm talking about the fact that your business reflects your own personal ideas, traits, quirks, tendencies, and ability to be successful or not.
You are the solo creator, fthe ounder, the operator, and only employee of your solor business.
Without you, and everything that you know, do, and are, your business is nothing. There is no business if you don't make it so.
That can either be a great asset or a debilitating burden.
By now, you know I am a proponent of the solo online business strategy because I believe in digital information business as the nearly "perfect" strategy for this day and age, especially for those that want to control every aspect of their life in the business world and beyond.
I preach creating a business built upon and around the experience, knowledge, skills, education, training, and passion that you have. Hopefully, you will love what you do and want to share your insights with your customers.
But I must tell you . . .
You can't rest on your laurels.
You must assume that what you have learned and gathered over your lifetime of education and experience, however long it has been, has in many ways become obsolete, out of fashion, and been replaced with new information.
No I'm not saying that your years of experience aren't important. They make you what you are and they mold the person that is your business.
You can't simply toss out what you already know.
You use it to add to the wisdom, understanding, and perspective that it gives you.
You compare the information and knowledge of yesterday with the new information that is available right now to form opinions and ideas that are made so much greater and more relevant because you have the ability to compare it and judge it against what you already know.
Information, by itself, is only of marginal value.
Information in this age of easy digital access is pretty much accessible by anyone that goes after it.
Knowledge and wisdom, gained over time through perspective and experience, is invaluable. That is what I hope you are basing your Internet business on.
