In a previous post I mentioned that Google Adsense advertising may be profitable for the solo business web site because it provides an added stream of advertising revenue to any niche business.
Sites that are specifically filled with related content and Google advertising can be networked together to form a formidable virtual real estate empire.
According to John Reese, an Internet marketing legend, his VRE program after one year was passively producing over $500,000 annually in revenue. And it was centered on the Google Adsense program.
Once the business owner signs up for the Adsense program and places Google's code on his web site page, Google takes over and serves it's relevant ads whenever the site page is viewed by one of your prospects.
You will see examples of this type of contextual advertising on the page that you're currently viewing.
I wanted to let you know that Google has provided a new service that allows the advertiser with many Google ad pages to keep track of the stats on each page.
As you probably understand, ad effectiveness (which leads to maximizing your ad dollars) can only be judged through a process of tracking, testing, and modifying. Google understands the need for pertinent information so they now provide channel data in real time.
Google's data will tell you instantly which of your Adsense ads are being clicked most often, which of your sites are producing revenue, and actually which pages the clicks are coming from.
The service allows you to track where you're getting the Google click-throughs from so that you can do more of the same at other sites / pages.
All you do is simply create a new "channel" for each area or page that you want to track, give it a unique identifying name, and generate a Google html code and place it on the page for that channel.
Google seems to be doing everything it can to make it easy, convenient, and profitable for the web site owner to display Google's ads and reap the reward. Of course, the more relevant content you have at your site, and the more targeted traffic you get to visit your site, the better the Google ad's will produce. This is certainly a numbers game in many respects.
There will always be some debate about the merits of allowing outside ads on your content pages. Some feel that you shouldn't do anything that would entice your visitors to leave your web site, even if you were getting paid for sending them away!
