Often entrepreneurs and small business owners have a difficult time trying to keep from being "stale" in their businesses.
By that, I mean they struggle to come up with fresh ideas, new and unique products, and creative solutions to the problems and wants of their market niche.
Many feel that they must continue to sell the same old things they've always sold, that they have no way of being able to offer brand new services or goods.
After all, in this day and age, customers seem to get tired of coming back to the very same information and niche experience as they visit web sites regardless of how they feel personally about the owner or a previous product they purchased.
It's just real hard keeping customer attention unless there is something new and interesting to be found at the store!
One great way to overcome being stale is to repurpose, reorganize, repackage or rejuvenate previous products and offers.
If you learn to do this artfully, you will always have interested customers and prospects without having to start over from scratch in creating products and new services.
Let me emphasize that I'm not suggesting you simply "put a new face" on an old product. If your customer purchases essentially the same item a second time, you will lose his attention and his continued business. He will be unforgiving in the future!
What I am talking about is giving the customer a new experience . . . a fresh and different look at an idea or a solution that you may have previously been selling.
Here's an analogy: Let's suppose you're taking the family on a vacation to Yellowstone Park.
You've gone on this same trip many times previously and the kids are complaining that they've been there, done that, and that it's now boring.
Why not change or re-think the trip you've always taken to include a brand new family experience?
Travel along a totally different route than you've ever taken before.
Stay in a place off the beaten path that you've never been to.
Seek out new and fun first-time activities that you've always bypassed in previous trips.
Concentrate on reorganizing your itinerary so that you visit points of interest that have escaped your plans of the past.
Even though the destination is the same as it's always been (Yellowstone Park), how you get there and what you choose to do will be a new and exciting experience.
This analogy carries over into niche business.
Some have said that there is nothing new to discover, that everything available to niche markets has already been offered.
In my mind, nothing could be further from the truth!
Customers will always appreciate quality products that are "updated" and that include the latest and greatest information or utility that can be found.
One of the very best places for ideas about new products and services is outside your market niche. Discover how other industries handle their solutions and adapt those means to your own niche.
Reorganize, refocus, and reuse what you find elsewhere to the specific circumstances or your own customers. You won't be re-inventing anything . . . you'll just be a genius in coming up with new products and services that your niche has never experienced!
