What is opt-in or permission based email vs. spam?
Chances are very good you will rely heavily upon email communications in your new solo business if you use the Internet to conduct your operations.
And contrary to what some folks will tell you, there is no excuse for not understanding what email type you should employ.
Email contact without prior permission, in most instances, is considered SPAM by the majority of today's email experts. It's SPAM (unsolicited and usually unwanted contact) because you are invading someone's personal space and right to privacy.
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The ways an auto responder can be employed to automate your business tasks are many. Here are just a few of the typical business uses of an auto responder:
One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just for the products or services that are offered.
One of the foundations of any successful marketing program is repeated and systematic contact of the prospect.
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a "Tip of the Day" related to the education of your audience in your chosen niche.
