Keyword Research for the Beginner - Part 1
Online business owners need to become familiar with the concept of "keyword research."
I will explain, in a very basic way, what keywords are, why they are so important, and how they are found and used.
Very simply, keywords are the words you use on your web site and in your marketing to let your prospects know exactly what your business is all about.
They are the words that succinctly "target" your audience.
Keywords are used so that search engines like Google, Yahoo, and MSN will understand what your business is all about so they can send you customers that are looking for what you have to offer.
From your prospect's point of view, keywords are the short phrases that they will enter into web searches in order to find what they are searching for.
Continue reading "Keyword Research for the Beginner - Part 1" »
Anyone can choose a name. Anything will get you by. But the way I see it . . . why not find the very best name you can that will give value and meaning to your business?
One of the first considerations in choosing a name for your new online solo enterprise should be to find out if someone else has already reserved and registered the same (or a similar) name.
What I am about to say may strike a chord of discontent among many of you . . . but that's okay.
Over the years I've been watching and participating in small business development, I've noticed that the successful businesses tend to be the ones that are driven by an owner that knows how to execute a plan.
Before we get to today's post, let's take a minute to remember the victims of the September 11th tradgedy of 2001. It's hard to believe that it's been six years since we endured that nightmare.
The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support and advertise the business and the product.
Every small business owner wrestles with understanding how to increase his business.
How many ways are there for a small business to fail?
I have to be careful here because I'm not a search engine optimization wizard.
