Business Alone

Let's face it, many folks that start their own solo business are first time entrepreneurs. They have no history, background, or training in small business development or operation.

That presents a great challenge - one that can certainly be overcome - but one that must be recognized and met head-on.

You see, operating a business is like most other professions. You don't just declare that you want to be in business for yourself and all of a sudden possess all the skills and knowledge that you need to be successful.

Today's solo business owners have an amazing array of tools at their disposal to share their story and their wares with customers compared to days bygone.

Now I'm not an expert in the use of this strategy by any means, but I'd like to mention to you one tool that is easy to put your hands on, and learn how to use, that will open the door to greater customer loyalty and put your web business in front of a growing audience.

I've always believed that business owners should stay on the leading edge of technology available to businesses in order to profit from new advances and efficiencies.

We've been discussing how to write a blog. I've given six suggestions so far that will help you to be successful and attractive to the readers in your niche.

7. As much as possible, include a title that grabs your reader's attention and forces him to stop and read more.

Some have suggested that the title is 80% responsible for the post being read. Some just skim through titles and short blog excerpts to determine if they want to take the time to read the whole post.

If your title is weak or sounds boring, there is a very good chance the viewer will skip on by to something else. Try to fit key words from your niche into the title if you can.

If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of light, it would be worth the effort for every business owner to create as many links to that highway as possible.

Think of these links as little roads that feed a tiny portion of this traffic back and forth between your small business and the super highway.

Every business connects itself (or should) to the highway traffic. Some do a great job of it and others don't. Each owner determines for his business, both the number roads leading in and out and the ease with which those roads are found by passers-by that have an interest in this side trip.

As we all know, the Internet has spawned a huge new industry of journalists known as "bloggers" who daily write and publish opinions and news in every imaginable niche.

Web logs, or simply "blogs," give the author a public soapbox or microphone from which he/she can express, educate, instruct, inform, sell, comment, advertise, or do just about anything else that can be done on a regular web site.

Some authors of blogs have gathered quite an audience and engaged large crowds of daily viewers. Anytime a captive audience is involved, shrewd business minds come up with ways to monetize the experience.

Entrepreneurs are always thinking and scheming about ways to make a buck. That's what they do, isn't it?

Here's my favorite definition of an entrepreneur: he's a guy that has a one-in-a-million idea, a business plan that shows profitability in year 3, and no money!

Now we are seeing the rise of "blogpreneurs," the authors that are attempting to monetize their daily blogs.

Some are succeeding, to at least a certain degree, and others are finding the road a bit bumpy.

Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed.

The more traffic a blog receives, the greater the chances for continued relevance and possible revenue generation.

Of course, money and income don't drive most blogs.

Typically bloggers are content with having their own soapbox to publish their opinions and feelings to the world (or at least those who care to visit.)

Bloggers are also finding that most search engines seem to like blogs. Why?

The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support and advertise the business and the product.

Remember that the solo business owner is generally an independent, a free spirited thinker, one who prefers to do business alone without the constraints of employees, physical overhead, or management induced policies and rules.

This is exactly the profile of a successful blogger: one that is not shy about forming his own biases and opinions based on his life experiences and then publishing and sharing his knowledge and ideas with other like-minded nichers that hunger for the same type of information.

If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a "Tip of the Day" related to the education of your audience in your chosen niche.

Why? Simply because people want to be educated.

They come to the Internet for information in their niche. You can provide what they will consider to be very valuable bits of information learning and assistance.

Online business is a game of sorts. You are competing against others in your niche for customers and their dollars.

There are only so many "winners" in the game within a niche. When enough competing businesses divide up the available customer dollars, at times, the niche can become saturated with a excess number of players.

When the "pie" (customer purchases in a given niche and time period) or prize is divided up, too many sellers can mean a small share for each winner - sometimes not enough revenue to justify the work that is going into the business.

Of the many challenges that an online solo business owner faces in growing and maintaining a business, few are as exasperating as finding that previous work you have done has been wiped out (for some reason) through no fault of the owner.

Online business owners are in the game of creating enticing offers for their products and services (or affiliate products), driving web traffic to those offers, and hopefully converting the prospects who come to the offers into paying customers.